Over the course of the semester, I have been required to maintain a professional Twitter account. I have made an effort to tweet consistently each week, primarily focusing on PR trends, in-class visitors, and my general experience at Marquette. Although I have had a small amount of exposure to Twitter in the past, I feel that this experience has given me a better understanding of what this social media platform is all about, and what it is capable of.
I’m still learning how to use Twitter, but I’m very impressed with the flexibility of its uses so far. Of course it can be used to express mundane goings on, but II have also noticed that just about every student organization, successful company, and celebrity has a Twitter account. All of a sudden, anyone can talk to anyone.
I’m also amazed at how integrated it has become with traditional media as well. There are tons of TV and radio shows on today that encourage conversation between viewers and entertainers via Twitter. Because Twitter allows for instant, seamless, communication, it’s easy for users to reach out to just about anybody.
This also means that customers can communicate with companies, allowing organizations to be better connected to their consumer base. However, Twitter is a double-edged sword for corporations, as it allows for both conversation, as well as criticism if they are not performing adequately. There is more pressure on producers than ever to provide quality service and maintain a professional image. One small slip-up can be broadcasted globally, and cause incalculable damage to an otherwise outstanding company’s organization.
I’ll definitely make an effort to keep up my Twitter activity. I’ve enjoyed this experience, and I’m looking forward to seeing how social media platforms will continue to change. I expect that in the coming years, social media will only become a more integral part of our lives in ways we cannot foresee.